Afros In Tech | Book Marketing agency | Activity https://afrosintech.com/groups/book-marketing-agency/ Activity feed for the group, Book Marketing agency. Sat, 18 Apr 2026 07:18:10 -0600 https://buddypress.org/?v=2.10.0 en-US 30 hourly 2 ed40d063c384bbe46a6814ae9cf5bac8 smithpublicityinc started the discussion The Anti-Hero Advantage: Marketing Unlikable Characters in the forum Book Marketing agency https://afrosintech.com/groups/book-marketing-agency/forum/topic/the-anti-hero-advantage-marketing-unlikable-characters/ Mon, 02 Feb 2026 10:59:17 -0700 The Anti-Hero Advantage: Marketing Unlikable Characters

“I just couldn’t connect with the main character.” This is the most common complaint in negative book reviews. However, for authors of literary fiction, noir, or complex psychological thrillers, the protagonist isn’t meant to be likable; they are meant to be compelling. Marketing a book with a difficult, abrasive, or morally grey…

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