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smithpublicityinc started the discussion The Anti-Hero Advantage: Marketing Unlikable Characters in the forum Book Marketing agency 5 weeks ago
The Anti-Hero Advantage: Marketing Unlikable Characters
“I just couldn’t connect with the main character.” This is the most common complaint in negative book reviews. However, for authors of literary fiction, noir, or complex psychological thrillers, the protagonist isn’t meant to be likable; they are meant to be compelling. Marketing a book with a difficult, abrasive, or morally grey…

and then